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Master of the Mainframe
Thomas Watson, Jr.

The man who built IBM into a compuer giant was racked by angst at the notion of filling his father's shoes. But worry was a relentless motivator


BY JOHN GREENWALD

As the eldest son of the president of International Business Machines, Thomas Watson Jr. grew up tortured by self-doubt. He suffered bouts of depression and once burst into tears over the thought that his formidable father wanted him to join IBM and eventually run what was already a significant company. "I can't do it," he wailed to his mother. "I can't go to work for IBM."

Yet 26 years later, Watson not only succeeded his father but also would eventually surpass him. IBM is now synonymous with computers, even though the company did not invent the device that would change our life, nor had it shipped a single computer before Tom Jr. took over.

But he boldly took IBM--and the world--into the computer age, and in the process developed a company whose awesome sales and service savvy and dark-suited culture stood for everything good and bad about corporate America. No wonder the Justice Department sought (unsuccessfully) to break it up.

Under Tom Jr., Big Blue put its logo on 70% of the world's computers and so thoroughly dominated the industry that even rivals like Univac--which built the first large commercial computer--were dismissed as merely part of "the Bunch." And while newcomers such as Compaq and Microsoft brought the company to its knees in the 1980s, the colossus that Watson inherited and reinvented in the 1950s and '60s stands strong again today, the sixth largest U.S. company. Not a bad legacy for someone who spent his youth "convinced that I had something missing" inside. A perpetually failing student, "Terrible Tommy" Watson vented his frustration by pulling pranks and tangling with authority. He needed six years and three schools to get through high school, and managed to graduate from Brown University only through the forbearance of a sympathetic dean. The young playboy rated the pleasures of drinking and dancing far above those of learning.

Watson enrolled in IBM sales school after college and hated that as well. He devoted more time to indulging his passions for flying airplanes by day and partying by night than to calling on clients. Even so, Watson filled his entire sales quota for 1940 on the first day of that year--but only because the company had thrown the boss's son a big account to make him look good.

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SIDEBAR: They were called the BUNCH



POLL:
Do you believe Tom Watson was one of the 20 most influential builders and titans of the 20th century?

QUIZ:
What 1960s IBM computer did Fortune magazine call "IBM's $5 billion gamble"?

BORN Jan. 8, 1914, in Dayton, Ohio

1937 Joins IBM

1940-45 Serves in U.S. Army Air Forces

1946 Rejoins IBM

1952 Becomes company president

1953 First IBM computer introduced

1964 Revolutionary System/360 introduced

1971 Retires from IBM

1979-81 Serves as U.S. ambassador to Russia

1993 Dies in Connecticut


TIME ARCHIVES:
March 28, 1955

WEB RESOURCES:
The Story of IBM
A history of the company from its start with Tom Watson Sr. through its stewardship by Tom Watson Jr.
IBM Corporation
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