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The Singer
David Sarnoff

He loved, he brawled, he had style, he had guts, he could even act. And, oh yeah, he defined American pop


BY BRUCE HANDY

Frank Sinatra has received far too many tributes already. Even before his death last month there was the 80th-birthday hoopla of 2 1/2 years ago, followed by the flock of recently published books circling, vulture-like, in clear anticipation of his passing. At this point any recounting of his accomplishments--his unassailable greatness as a singer, his somewhat more assailable greatness as an actor, his impeccable taste as a curator of the great American songbook, his ancillary talents as both philanthropist and thug, his status as a totem of midcentury masculinity--inevitably takes on a dutiful, ritualistic air. So what better way to breathe a little life into the process than with an insult?

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SIDEBAR: Porter, Arlen, the Gershwins: They Wrote the Songs




POLL:
Do you believe David Sarnoff was one of the 20 most influential builders and titans of the 20th century?

QUIZ:
What famous 1921 fight, broadcast by RCA's David Sarnoff, first brought attention to radios as a source of entertainment?

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TIME ARCHIVES:
July 15, 1929

WEB RESOURCES:
David Sarnoff
The story of "The General" -- from RCA.
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